Houston Texans owner Bob McNair’s recent comments didn’t do his cause any good when he said: “we can't have the inmates running the prison" during an NFL owners meeting.
As many a high profile businessman has learned recently, “Words Matter,” certainly when one is trying to calm a tumultuous situation. Sure the players have their point of view. That’s a given. The real issue is when and where to share their musings and to whom?
There’s a saying in marketing: “it’s not about you, but rather it...
“It’s not personal — it’s strictly business,” couldn’t be more appropriate when discussing the recent NFL “taking a knee” kafuffle and its effect on consumer buying behavior.
This past week, the Papa John’s Pizza chain announced significant stock price loss, down 8.5 percent on Wednesday (November 1) due to the NFL player actions. For fans, football team owners are not managing the crisis effectively and as a result, have walked away from their beloved sport.
From the fan’s perspective, there...
Marketing and branding have become the new normal in our politics, whether we like it or not. It is a check which prevents predictive miscalculations from happening, as experienced in 2016. Utilizing this relatively new lens means when considering yesterday’s outcomes in Virginia, New Jersey, and New York City, as a "ray of hope," for Democrats, there may be more to the story than what merely meets the eye.
From at least a marketing perspective, it would be a mistake to think that this is a t...
President Donald Trump is changing the way we perceive the presidency. He is doing it through branding, an emerging, powerful tool for politicians. Even if you have a negative opinion regarding “Brand Trump,” you are proving the power of branding. It is a strategy that is here to stay not only within the political arena but in everyday life as we know it.
A “brand” is much more than a name. Yes, every brand starts with a name but it is much more than that. How that “brand name” is perceived b...
Morning Briefing with Tim Farley,
July 6, 2017
Air Date: 2/6/17
FoxNews.com Published 2/6/17
BBC Radio interview regarding the Trump Brand and Campaign Slogans, March 3, 2016,
Washington Times, November 15, 2016
Washington Times March 29, 2016